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Post by scorpion42 on Dec 18, 2008 17:19:57 GMT -7
Burger King bottles flame-broiled scent by The Associated Press Thursday December 18, 2008, 11:15 AM
Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called Flame. The company describes the spray as the scent of seduction with a hint of flame-broiled meat.
The fragrance is on sale at New York City retailer Rickys NYC in stores and online -- firemeetsdesire.com -- for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food virgins pitting the Whopper against McDonalds Corp.s Big Mac.
Burger King Holdings Inc. shares rose 3 cents to $20.41 in midday trading.
-- The Associated Press
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Post by prossman on Dec 18, 2008 18:58:28 GMT -7
? Burger King ready to go down in flames( or what? :PProssman
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