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Post by prossman on Feb 17, 2009 7:54:26 GMT -7
Could stadium naming rights impact Cowboys on field? 12:38 PM Mon, Feb 16, 2009 | Permalink | Yahoo! Buzz Tim MacMahon E-mail News tips I doubt a lot of diehard fans care much about whether Jerry Jones gets a nine-figure naming rights deal for his billion-dollar football palace.
But perhaps the fact that the Cowboys are having trouble finding a naming rights sponsor for JerryWorld should concern you.
An uncapped season looms in 2010. All rumblings from Valley Ranch indicate that Jerry plans to "Yankee it up" -- spend lavishly to fill the holes in the roster with talented free agents. Can Jerry afford to do so if he doesn't have millions of dollars from a naming rights sponsor to spend?
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